There are many references to the age group, be it post-millennials or even iGen. The most popular version of their reference is Generation Z. We are talking about people born after 1996, who are most influenced by and extensively use Social Networking applications and other mainstream apps. Both the Generation Z and the millennials are tech savvy, yet there is one main difference here as lot of millennials adopted digital technology as part of their lifestyles, while most Generation Z grew up with it as an extension of their body or self, as a well-established phenomenon. Most of the younger generations in the Gen Z are kids using these apps to be socially active, to connect with their friends and network.
Amid the COVID -19 crisis, keeping them engaged and aware of the disease and act seriously towards the safety necessities the Novel Coronavirus pandemic demands is of high priority. So, probably knowing this, major social networking and image sharing sites have acted proactively, such as Snapchat, Instagram and others. They are trying to keep the Gen Z informed about the virus through their creative methods such as offering stickers, avatars and engaging content related to COVID-19.
Snapchat is one of the first apps to try to keep the interest in gaining more knowledge about the virus outbreak among this generation. The company had announced that it closely worked with the World Health Organization to come up with appropriate filters that showcase up to date facts on how to stay safe and maintain social distancing amid the Coronavirus pandemic.
There is no denying the fact that this young generation has a very important role to play in mitigating the spread of this highly contagious virus. Such an innovative content delivery mechanism can increase shares amongst friends, making information dissemination more effective and apps like Snapchat are doing a great deal in helping the process.
Amazing fact about apps like Snapchat is that the major user base consists of age group ranging from 13 to 24 years old as per the reports from Omnicore, marketing agency.
Some of the new COVID-19 related filters include useful reminders to wash your hands, cover your face when sneezing and stay home to slow the spread of the virus. Snapchat is not the only social networking company who introduced such innovative methods to spread COVID-19 prevention awareness. Facemoji keyboard revealed some interesting avatars too. Entering the words like “virus” on the keyboard, Facemoji conjures falling stickers to encourage users to follow appropriate hand hygiene. There are other applications such as Spotify introduced a separate special kids app full of songs that teach kids hand hygiene and how to wash to their hands. Even Instagram launched a new feature aptly named “Stay Home” to create awareness and promote social distancing among users. TikTok is also doing its very important part, as doctors and the WHO officials are using the popular video sharing app for spread information on COVID-19 to the Gen Z kids and TikTock users.