Instagram Guides feature launched to help users discover useful content

Instagram Guides feature

Instagram, the most popular photo and video-sharing social networking service, has launched a brand-new feature called ‘Guides’ for offering different recommendations, tips, and other content from experts, popular figures, celebrities, and others. Instagram mentioned in a statement that the social networking company wants Instagram to be recognized as an authentic place for reliable information and inspiration from your favourite accounts. Instagram Guides Feature, as per the company, will be an easy way to discover recommendations, tips and other content from the user’s favourite creators, celebrities, public figures, influencers, organizations or publishers on Instagram.

Considering the current circumstances and the necessity to provide useful content, Instagram has decided to deliver wellness-related content leveraging the latest feature of the application. It is no secret that several people around the world are currently struggling to get genuine information to stay healthy, this might be a step in the right direction. Instagram mentioned that they will enable creators to connect with authentic experts from reputed organizations to share resources amid this pandemic crisis. The tips will include ways to look after your well-being, managing anxiety or grief, and others.

Instagram Guides feature

The new Instagram Guides feature will be a separate section on Instagram different from the other features, just like IGTV is categorized differently. Leveraging the new segment, users will be able to curate useful content such as recommendations and inspiring content. To see the content in the Guide section, users will have to visit the profile of participating creators or organizations and select the icon in the middle to see their Guides. 

In terms of placement of this new section, users will be able to see it between the grid icon and the tagged posts tab. Instagram mentioned that users can access the feature within the Explore tab. Another interesting feature is that the users can share a Guide to their story. If you want to privately share it with your Instagram contacts, you can Direct Message by tapping on the share button.

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