Zoom faces its biggest direct competition yet.
Amid COVID-19 pandemic crisis, most people all over the world have switched to 100% remote working model and this has led to an increase in demand for video conferencing applications. Popular among those are Zoom, Webex, GoToMeeting and others. Now, we have a new entry to this area, its none other the social networking giant – Facebook, debuting its very own standalone Messenger app for desktop, available now on Windows and macOS.
As we all know and are experiencing first-hand that the audio and video calling via conferencing apps have increased last month and even usage of Messenger on desktop browser has grown 100%, as announced by Facebook. The company did not take much time to decide the importance and the timing as it quickly launched a dedicated desktop app to cater to the users who were desperately looking for such application being made available by Facebook.
The most interesting and valuable part of Facebook Messenger is that the desktop App offers Unlimited and Free Group Video Calls. On top of that the desktop version offers several added features and convenience compared to the web browser one.
Some of the key features of the Messenger desktop app include being able to make Group video calls which helps users to stay in touch with family and friends and now since we are all at home using the desktop, we can see it on a much larger screen compared to smartphone. Another great thing about the app is the ease of connectivity, if someone on Facebook is in your Facebook friend list, then you’re also connected to that person on Messenger. This is super convenient because you do not have to enter a phone number, email, or sign up to a new service. There is another exciting feature or benefit this app provides is the ability to multitask while working on Messenger as It’s easy to have Messenger open in one window and you can do other things on your system. There are other regular features which you find in the smartphone version such as notifications and you can still choose to snooze or mute them if that’s what you need. Another useful feature is that your messenger history will remain intact even while switching between devices.
Comparing with Zoom
This comparison is bound to happen, as Zoom is the most popular video conferencing app used for remote work these days. With Facebook’s standalone desktop app that offers group video calling similar to Zoom, Facebook Messenger becomes a huge direct competitor to Zoom.
Now, messenger beats zoom on the pricing, as this desktop application is absolutely free, it can’t get better than that compared to Zoom’s limited free plan.
Another area where Facebook Messenger scores more marks is the number of participants possible. Zoom offers group calls limited to 100 participants, where as Facebook Messenger desktop app allows unlimited participants to be included in the conference call.
Even time limit wise Facebook Messenger beats Zoom. Zoom offers Group meetings free for 40 minutes. Facebook Messenger has no such limitations.
Even when we look at all these features, there are few important reasons why Zoom may still remain popular for business calls. This is mainly because Facebook is still more personal than business centric and people would want to separate their business and personal meetings. This way the business connections remain separate from the personal ones. Zoom is also going through a huge transition period becoming the most popular video conferencing app for remote work, with over 200 million active users worldwide. So will Zoom be able to maintain this new-found growth catering to the ever-increasing user base while big players like Facebook enter the Video Conferencing applications space, is something which is left to be seen in the coming months.